Sportswear, a cultural phenomenon
The GUESS Activewear FW21 collection is full of daring spirit with head-turning, bold looks that are ready for adventure. For the GUESS woman, luxurious everyday styles meet feminine, technical garments. Meanwhile, the GUESS man is ready for the great outdoors with comfortable, high-performance looks with retro chic touches. The athleisure trend continues to gain momentum, once again making it one of this season’s hottest looks. Sportswear has become a cultural phenomenon – it’s no longer just about sports and physical activity, but culture and style, fashion and activewear. It is a question of defining a new concept of streetwear, in which comfort and style, function and fashion meet and influence each other. The term athleisure is the union of these elements: performance and functionality, comfort and oh-so-flattering appeal.