We all need a little luxury, even facing an economic crisis. But we will gravitate more towards smaller goods, like beautiful lingerie, jewelry or a fancy lipstick. Spending on these small indulgences actually increases during periods of recession. This symbolizes our hunger for something new, to wake up in a better world. Brands are already looking forward to end-of-year parties with much-needed freedom, glitz and glam. Sequins, bright colors, semi-precious stones, faux furs and metallics should put us all in a dreamy, can-do, is-possible state.
