For more than 60 years, DIM has been helping men and women in their emancipation by creating innovative concepts to get more freedom of mind (behaviour – irreverence) and body (freedom of movement) while offering trendy products adapted to their way of life. 10 years after the “DIM 50 ans de mode et de liberté” book release, the brand is now focusing on its core value “freedom” which is celebrated through the brand campaign named “I AM FREE”. The first focus during the MMBSY Kick-Off Days are the period panties. A novelty for Belgium, since DIM is the first large brand offering super-absorbing, comfortable and stylish panties in stores across the country. The second highlight is The Green Collection in which DIM focusses on sustainability and ethical manufacturing.